Albanian-Resarch

  Introduction • COVID-19 caused economic disruptions and accelerated digital adoption. Changes in trade models require a better understanding. Restrictions on free markets and the need for government intervention have been emphasized. The financial sector is crucial for a sustainable economy. Changes in currency value affect trade and investments. This research specifically investigates the impacts of COVID-19 on the global economy. Objectives What are the key drivers of digitalization growth in financial services post-COVID-19? How have global trade models changed post-COVID-19, and what are the implications for economies and trade relations between countries? What are the benefits and potential drawbacks of increased government intervention in mitigating the negative impacts of the pandemic on economic and social recovery post-COVID-19? What are the opportunities and challenges for green finance growth in the post-COVID-19 era, and what is the potential for supporting sustainabl...

  Introduction The dynamic evolution of marketing in the banking sector is a continuous process influenced by technological advancements, regulatory changes, and ever-evolving customer expectations. Recognizing and addressing customer needs are essential for banks seeking sustainable relationships and a competitive advantage in today’s financial landscape. The diverse functions of marketing management play a crucial role in this process, from acquiring and retaining customers to promoting financial products, building the brand, and market research. Embracing data analysis, strategic marketing not only meets the diverse needs of customers but also transforms banks into dynamic and adaptive entities, positioning them as reliable partners during customers’ financial journeys. As the industry continues to navigate transformative changes, strategic marketing remains a key driver for fostering loyalty and ensuring the long-term success of financial institutions. Financial Needs Bank Resp...

Introduction This research highlights the importance of using the Internal Rate of Return (IRR) in decision-making for investments. It is an essential tool for assessing the profitability and comparing different investment opportunities. Companies can make informed decisions that maximize profit and align with their overall business strategy by utilizing the IRR method. Basic Information on Investment Evaluation Investment evaluation refers to the process of assessing the risks and potential returns of a specific investment opportunity. It is a critical aspect of financial management, and investors use various methods to evaluate different investment possibilities. A real example illustrating the significance of investment evaluation is provided by a study from  Sofi Learn, stating,  “The S&P 500 index has yielded an average annual return of 9.89% since 1992.” Research Questions What is the Internal Rate of Return (IRR) method, and how is it used to assess potential invest...